The Team

Dr. Ali D. Morse, MBA

Founder | Head of Innovation

Dr. Morse brings over 20 years of healthcare experience and an MBA from the University of Oxford to her mission of overturning wrongful denials. She developed a structured approach to appeals with an 85%+ success rate, served as Co-Chair of the New York State Board Insurance Committee, and led a successful NYC practice.

Sebastian Shearer

Head of Engineering

Sebastian specializes in building secure, HIPAA-compliant systems for complex operations. With a deep background in engineering and technology, he maintains the secure foundation required to deliver high-quality appeal support without compromising privacy or regulatory compliance.

Joe Romano

Technical Advisor

A veteran technology leader with over 25 years of experience spanning systems architecture and operational planning. Joe has a proven track record of translating complex ideas into scalable technology solutions for innovation hubs and early-stage companies.

Michael Gale

Strategic Financial Advisor

A senior finance executive with extensive experience across public companies and high-growth startups. Michael has held CFO roles for multiple public organizations, leading IPO initiatives and turnaround strategies. He has advised over 50 startups across the biotech, pharma, and technology sectors.

Jared Balanoff

Business Development Advisor

A widely networked healthcare sales executive with a strong entrepreneurial background and a proven track record in medical product and capital equipment sales. Jared specializes in relationship-driven growth and commercial positioning within the healthcare stakeholder landscape.

Join our mission to reverse wrongful denials

Work with a team that understands the challenges providers and patients face.