The Team

Advocates for equitable compensation and timely care with an 85%+ appeal success rate.

Dr. Morse has spent over 20 years in healthcare, witnessing how wrongful denials harm patients and drain provider resources. She developed a structured approach to appeals with an 85%+ success rate, served as Co-Chair of the New York State Board Insurance Committee, and led a successful NYC practice.

Builds secure, reliable systems to support HIPAA-compliant appeal operations.

With a background in engineering and technology, Sebastian builds and maintains the secure foundation that allows our team to deliver high-quality appeal support without compromising privacy or compliance.

Joe Romano is a seasoned technology leader with over 25 years of experience spanning technology strategy, systems architecture, operational planning, and business process improvement. He has worked closely with innovation hubs and early-stage companies to translate complex ideas into practical, scalable technology solutions. At Appeal It Now, Joe advises on the technical direction of the platform, helping shape the MVP roadmap and ensuring the product is built on a solid, future-ready foundation that can scale as the company grows.

Michael Gale is a senior finance executive with extensive experience across public companies and high-growth startups. He has held Finance Head and CFO roles across multiple public organisations, including leading turnaround, restructuring, and IPO initiatives. In addition, Michael has advised over 50 startups from Seed through Series B, working across biotech, pharma, and technology sectors. At Appeal It Now, he provides strategic and financial guidance, supporting long-term planning, capital strategy, and organisational growth.

Jared is a widely networked and respected healthcare sales executive with a strong entrepreneurial background. He brings a proven cross-specialty track record across medical product and capital equipment sales, with deep experience in business development and relationship-driven growth. At Appeal It Now, Jared advises on go-to-market strategy, partnerships, and commercial positioning, helping connect the platform with the real-world needs of providers and healthcare stakeholders.