For Patients
When your health insurance denies coverage, we help you appeal, so you can focus on your health, not paperwork and phone calls.
When Insurance Says No
You followed your doctor's recommendations. You received the treatment you needed. And then your insurance company denied the claim.
Maybe they said it wasn't "medically necessary." Maybe they called it "experimental." Maybe the reason doesn't even make sense. Now you're facing a choice: pay out of pocket, cease future care, or try to navigate a confusing appeal process while you're already dealing with health concerns.
It shouldn't work this way.
Insurance companies deny over $260 billion in care every year. Many of these denials happen automatically, with little human review. The appeal process is intentionally complicated, filled with legal language, tight deadlines, and unclear requirements.
But here's what they don't tell you: 50–90% of appealed denials get overturned. Most of these claims should have been approved from the start.
The problem isn't that your care wasn't necessary. The problem is that the system is designed to discourage you from appealing.
of claims get denied
Over $260B in care every year, often with little human review.
of appealed denials get overturned
Most of these claims should have been approved from the start.
Why Patients Work With Us
When you're sick, injured, or caring for a family member, the last thing you need is hours spent on hold with insurance companies, decoding policy language, or figuring out what documents to submit.
We take that burden off your shoulders. You shouldn't have to become an insurance expert just to get the care your doctor deems you need.
Insurance denials feel overwhelming because they're designed to be. Multiple deadlines, unclear requirements, legal language you're not expected to understand. We cut through all of it, explaining what happened, what comes next, and handling the complexity so you don't have to.
Insurance denial letters are filled with jargon: "medical necessity criteria," "coverage determinations," "utilization review." We translate what it actually means and what needs to happen next.
You'll understand why the claim was denied, what can overturn it, and what to expect as your appeal moves forward.
From reviewing your denial through submitting your appeal and tracking the response, we manage the complexity. We're built on the same approach that achieved an 85% reversal rate, using proven methods to construct appeals that insurance companies actually overturn. All information is handled through HIPAA-compliant processes to protect your privacy.
When your insurance company refuses to pay for care, tests, or DME's (durable medical equipment) your doctor recommended, including denials for "not medically necessary," "experimental," or vague "other reasons."
When you received care and are now facing unexpected costs because of how your insurance processed the claim.
When you don't understand why your claim was denied, what your options are, or where to even start.
Our approach comes from a provider who spent years fighting insurance denials for patients in a real practice. After successfully reversing countless denials and witnessing the relief patients felt when they could finally access their care without financial fear, we built this to help others navigate the same battles. We understand medical necessity from a clinical perspective, not just a policy perspective.
We combine clinical expertise with strategic case-building. Appeals require more than filling out forms, they need medical context and insurance policy understanding to succeed.
Because we were built by a provider, we know how to communicate medical necessity in ways insurance companies respond to. That perspective, understanding both the provider side and the insurance side, makes our appeals more effective.
Your doctor recommended the care you needed. Your insurance company shouldn't get to override that decision based on an automated review or vague policy language.
When insurance says no, you have the right to appeal. And you don't have to do it alone.
Have questions? Contact Us →
Want to understand our approach? How We Help →
Appeal It Now provides administrative support and appeal preparation services only. We are not a law firm and do not provide legal advice. Please consult an attorney for legal matters.
